When traveling independently in Hokkaido, tasting fresh seafood is a must. The most famous markets include Sapporo Nijo Market, Hakodate Morning Market, and Otaru Sankaku Market. We visited Nijo Market in central Sapporo and put together this detailed food guide, including our dining experience, transportation information, and nearby attractions. Recommended foods at Nijo Market include the popular seafood bowls at Oiso, as well as must-try Hokkaido corn, melon soft-serve ice cream, and must-buy dried scallop products. Keep reading if you are ready to eat!
Hokkaido
This guide to independent travel in Hokkaido includes information on attractions, itineraries, accommodation and local cuisine.
[Otaru Attractions]One-Day Itinerary, Food, Transportation, and Must-Buy Souvenir Recommendations!
Located less than an hour’s drive from Sapporo, Otaru is one of the most romantic cities in Hokkaido. This historic port town is filled with European-style buildings, stone warehouses, and nostalgic streets. In winter, the snowy scenery combined with warm yellow lights makes the city feel like a fairytale world.
[Top 20 Sapporo Attractions for 2026]Must-Visit Spots with a 4-Day, 3-Night Itinerary Guide
When visiting Sapporo, the heart of Hokkaido, what other places should you not miss besides indulging in fresh seafood and Jingisukan grilled lamb? As a travel blogger who often travels around the world with my six-year-old son, I have compiled this exclusive list of the TOP 20 recommended attractions in Sapporo, conveniently organized by area. Even first-time visitors can plan their trip with ease.
Tanukikoji Shopping Street Guide: Hokkaido’s Liveliest Shopping Arcade—Must-Try Food, Souvenirs & Transportation
When traveling independently in Sapporo, Hokkaido, do not miss Tanukikoji Shopping Street, a historic arcade with more than a century of history. Developed since the Meiji era, it is Hokkaido’s largest shopping street, extending across seven blocks from 1-chome to 7-chome and containing approximately 200 shops.
Hokkaido Must-Buy Souvenirs 2026: Recommended Sapporo and Otaru Snacks, Cookies, Chocolates, Drugstore Products, Local Specialties & Keepsakes
What are the must-buy Hokkaido products on your list? When people think of Hokkaido, they often picture delicious milk, exceptionally sweet fruit, and the famous Shiroi Koibito cookies. However, Shiroi Koibito is only one of many popular souvenirs. Brands such as Rokkatei, Kitakaro, and SNOW CHEESE are also highly sought-after for their cookies and confectionery. These Hokkaido souvenirs and snacks are easy to find at souvenir shops throughout central Sapporo, along Tanukikoji Shopping Street, and at New Chitose Airport.
[2026 Otaru Accommodation Guide]8 Best Hotels in Otaru, Hokkaido: Convenient Locations, Near Otaru Canal & Hot Springs
Otaru is one of Hokkaido’s most romantic cities, with distinctive hotels and ryokans where guests can enjoy views of the Otaru Canal directly from their rooms. It is an excellent choice for family trips and romantic getaways in Japan.
Hokkaido Jingu Shrine Guide: Worship Tips, Omikuji & Omamori, Must-Try Food, and Transportation
Hokkaido Jingu is the largest shrine in Hokkaido. If you are planning a trip to Hokkaido to see cherry blossoms or autumn foliage, Hokkaido Jingu and the neighboring Maruyama Park are both must-visit stops on a Sapporo itinerary.
[Sapporo Travel Guide] The Ultimate Guide to Sapporo: Top Attractions, Must-Eat Foods, Where to Stay, and Detailed Transport All in One!
Hokkaido is twice the size of Taiwan and can be divided into four regions: Southern Hokkaido, Central Hokkaido, Eastern Hokkaido, and Northern Hokkaido. Its capital is Sapporo, located in the central region. Besides its distinct seasonal character, it is also a treasure trove of gourmet food.
[Noboribetsu Marine Park Nixe] The Ultimate Guide: Tickets, Transportation, and Must-See Highlights in Hokkaido!
Planning a family-friendly itinerary for your Hokkaido free trip? Noboribetsu Marine Park NIXE could be a great option to consider. This marine theme park, designed with a Northern European castle motif, combines penguin parades, dolphin and sardine shows, a kids' amusement area, and shopping zones, making it a one-stop destination for the whole family. This guide will give you a detailed rundown of the park's introduction, access, ticket information, and six highlights.
[Recommended Accommodation near New Chitose Airport in 2026] Top 7 Places to Stay Near New Chitose Airport – A Must-Read if You’re Spending the Night at the Airport!
As one of Hokkaido’s major transportation gateways and one of Japan’s largest airports, New Chitose Airport itself is already a highly attractive travel destination. Inside the airport, there are nationally famous food courts, hot spring facilities, cinemas, and even a chocolate factory, a Doraemon-themed park, and a Hello Kitty-themed park, making waiting times and arrival moments instantly enjoyable.